Pulp Riot Semi Permanent Hair Color Lava - UV Reactive Bright Orange with a Touch of Pink, Long-Lasting Vibrancy, Anti-Overworki

Pulp Riot Semi Permanent Hair Color Lava delivers a vibrant UV reactive bright orange shade with subtle pink undertones for a dynamic, eye-catching look. Powered by advanced Anti-Overworking Technology, this formula ensures vibrant, bold color without damaging your hair, lasting up to 50 washes. It conditions hair deeply, adding 86%* more shine and 2X the hydration compared to unwashed hair. After bleaching, conditions hair 12x** more and reduces breakage by 3x**, promoting overall hair health. This vegan*** formula has no ammonia, PPD, parabens, MEA, and gluten, making it gentle on your scalp and environment. True tone fade means the color washes out evenly to maintain a natural, brilliant look without bleed or patchiness. Flexible and versatile, Absinthe can be used alone or mixed with other Pulp Riot shades or clear for pastel effects, providing endless possibilities for customization. Each 4oz tube is easy to apply without developer; simply saturate clean, dry hair and process for 25 to 40 minutes. Rinse with cool water to reveal radiant, vivid color. Perfect for pre-lightened hair to achieve full vibrancy or used creatively on darker bases. Express your artistry with vibrant, long-lasting color that cares for your hair. *vs. Unwashed hair **vs. Non-conditioning shampoo ***No animal derived ingredients or byproducts.